Mypeoplemaps.com is a web-based application that shows users how they are connected to a particular individual or company based on their contacts. The application gives a visual map of a person’s connection path to any individual or company. The application is intended for salespeople wishing to avoid a cold call to a contact. The application works by analyzing all of the user’s contacts along with their contacts, thus finding a path to a particular person or company. The application can generate a PeopleMap, which shows all of the people involved in the connection, or a ConnectionPath, which gives a detailed outline of the user’s connection to the individual or company.
Users can import their contacts from Gmail, Yahoo Mail, LinkedIn, Facebook or Microsoft Outlook. Contacts can also be imported via CSV file. Once all of the user’s contacts have been entered, the user can generate a PeopleMap or ConnectionPath to an individual or company by typing the name into the Find box. After about 10 seconds, the applications will generate the visual map. The application also integrates with the Salesforce CRM application, and can import contacts from any CRM. Although web-based, the application requires that the latest Java runtime environment be installed on the user’s computer.
Mypeoplemaps.com was launched in September 2009.
Competition to Mypeoplemaps.com comes from sites such as Salesgenie.com and DemandBase.com. Both of these sites use traditional, database-driven methods of locating potential leads for salespeople. They do have features to help prevent cold calls, but Mypeoplemaps.com takes an entirely new approach to this by analyzing all of the user’s contacts and finding a definite path that can be followed to a person or company.
The site is clean and uncluttered, and is quite responsive. Maps are generated in a surprisingly short amount of time, given the amount of data being analyzed to produce them. Navigation of the site is intuitive, and the mapping application performed flawlessly during testing. There is no advertising displayed on the Mypeoplemaps.com site.
Registration to the Mypeoplemaps.com site is free and is required to use the site. The registration process asks for first and last name, email address and password. Validation of the email address is required. A free account is limited to 10 ConnectionPaths and 10 PeopleMaps and CompanyMaps per month. There is no integration with Salesforce.com offered in the free account.
A paid membership plan called the Professional Edition is available, which allows for unlimited Connection Paths, PeopleMaps and CompanyMaps. In addition, it offers integration with Salesforce.com, the ability to import prospects from other CRMs, and connection sharing for teams and organizations. The Professional addition costs $49.95 per month.
Mypeoplemaps.com is recommended to salespeople and sales organizations who would like to avoid making cold calls, if possible. The service employs unique technology in finding a path to a particular individual within a company or to the company itself. Results of using the software are quite surprising, and it is interesting to see how short some of the paths to an individual or company actually are. All in all a very useful sales tool.